To address the sluggishness of sales in China, Ford bravely menggelontorkan fantastic funds of around 2 billion USD to develop smart cars. The process of research and development for Ford the smart car would last for five years.
[image credir: ford.com]
China as the biggest market in the middle of the world experiencing the sluggishness in car sales lately. Ford sales alone from January to August 2015 decreased by 12 percent. In the same period last year, Ford recorded sales of 537.977 units whereas this year decreased with 531.702 units.
In order to boost sales, Ford would make a car that is connected to the internet, the autonomous car, as well as other models that can meet consumers in China.
Do not mess investment issued by the original United States car manufacturer that. 2 billion USD dared to Ford issued the process of research and development.
Mark Fields as Ford's Chief Executive argues, the growth of the market in China is huge. Change of interest consumers who don't want to own a car but travel a challenge for Ford.
In addition, Ford also plans to create a connectivity system on cars that are named Sync 3. The new system gives ease for the driver to mengontol phone calls, entertainment, as well as weather and navigation.
"We see China as a huge market. This is a chance for us. It's not just selling cars and trucks but also provide services for the people who don't want a car but want to keep traveling, "said Mark Fields, cited The Wall Street Journal, Wednesday (14/10/2015).
Tidak ada komentar:
Posting Komentar